Gaston County Museum Unveils New Logo.
Gaston County Museum of Art and History has unveiled a new logo designed to merge the history and heritage of the museum with a more contemporary visual.
The 42 year old institution has operated with its current logo for over 20 years.
Assistant Director, Alexandrea Pizza, noted that the institution would like to see the series of directional changes over the past four years be reflected in the museum’s strategic marketing plan. Changes in physical appearance, professional exhibits highlighting the region’s art and history, as well as diverse educational programming all point to the museum’s new mission of “interpreting art and history through education, preservation, and collection”. “We were reaccredited by the American Alliance of Museum in 2018 and the final report said ‘The Gaston County Museum is in a period of rebirth’. We felt that this sentiment accurately portrayed the changes at the museum, and wanted that ‘rebirth’ to be visually represented in our new logo.” She continued, “we wanted to create an identity that tied the Museum’s rich history in the community to the vision for the future ensuring all citizens in the region have access to art and history through proactive, collaborative leadership.”
The new museum brand will be implemented on signage, digital, collateral, and all printed materials. A launching event will be held on Thursday, December 13th at the Board of Trustees meeting. Items with the new logo will be available for purchase in the Museum’s gift shop.
The Sumner Group, a local marketing and advertising agency, was tapped to develop the new brand. Creative Director, Anthony Rodriquez, lead the creative team. According to Rodriquez, “the identity is based on the concept of a ‘doorway to discovery.’ The museum’s windows and doors were used as a visual callback to the physical space. The icon’s complementary rectangles echo the shapes of both a picture frame and a corridor and represent the combination of art and history found at the museum”. A contemporary color palate and a new position line accompanied the icon. The position line: Collect. Preserve. Educate. pays tribute to the museum’s history and its founders’ mission.
On selecting the new logo, Andy Osborne, Board Chair, commented: “Unique, Modern and Timeless describes our new logo. I am beyond exited and feel in a short time, the public will see this brand and think of our great museum.”
Jason Luker, Director, continued “The logo is something that identifies both our past and our future. It shows where we are coming from and where we see ourselves going. Ultimately this is what the Museum aims to do—to examine its past through history and art, and to better understand who we are so that we may prepare for the future.”
The Museum was recently featured on PBS' Trail of History's episode looking at Dallas and Gaston County.
Check it out here.
Our mission is to interpret the art and history of Gaston County and the region through education, preservation, and collection.
131 West Main Street, Dallas, North Carolina, 28034